Fablerune

Fablerune | Los Osos, CA
Category: Soap, Skincare, Apothecary, Self-care

The idea began on a farm in Italy, where Jeriel first learned the art of crafting traditional goat’s milk soap. This simple act—transforming earth-grown ingredients with her hands into something meaningful—became a ritual of intention and care. From this seed, FABLERUNE grew, connecting self-care to the rhythms of nature, the wisdom of ancestral traditions, and the legacy of beauty passed down through generations.

What started with bar soap has blossomed into a full line of intuitive products for skin, hair, body, and home. Each creation is rooted in intention, sustainability, and traceability, but it’s more than that—we delve into the history of the plants we use, honoring how they have served as tools for healing and storytelling across cultures. Every ingredient carries a narrative, shaped by the hands of the women who came before us, their traditions woven into the fabric of care and connection.

The name FABLERUNE embodies our purpose: Fables, timeless stories that guide and inspire, and Runes, an ancient alphabet of intuition and wisdom. Together, they remind us that every product we create is a thread in the tapestry of self-discovery, earth connection, and mindful beauty. Through intention and legacy, we aim to guide others back to the simplicity and sacredness of care—for self, for community, and for the planet.