I’m Your Unicorn.

Small-business friendly.

Running a business is hard enough—you don’t need marketing and operations to feel like another full-time job. That’s where I come in. Think of me as your behind-the-scenes unicorn: creative, strategic, and always ready to make your day a little easier.

Whether you need:

  • Social media management

  • Newsletter creation

  • Brand & creative consulting that feels like you

  • Website updates that don’t break the bank

  • A marketing Playbook to keep your brand identity.

  • PR that gets your name out there

  • Operations consulting to make your day to day smooth

…I’ve got you.

I help small businesses show up, stand out, and shine online—without the big agency price tag.

Because good marketing, strategy, PR and operations shouldn’t only be for the big guys.

Ready to take marketing off your plate (and actually enjoy it)? Let’s make it happen.

Let's Talk!

Hi! I am your business unicorn.

Hey, I’m Caitlin. My love affair with small business started when I was 14 and honestly, it never stopped. Now at 42, I’ve pretty much seen it all—the late nights, the tight margins, the creative wins, the “how do we even do this?” moments.

I’ve worked inside e-commerce shops, design studios, branding houses, floral and wedding companies (and a few more in between). The common thread? Small businesses need support—but getting it shouldn’t feel impossible, overwhelming, or crazy expensive.

That’s where Heart Be Your Guide comes in. I bring my decades of hands-on experience to help you with the stuff that keeps you up at night—marketing, operations, finances, all the unglamorous (but essential) pieces of running a business. And because I know budgets are real, I work on a sliding scale so you can get the help you need without crushing your margins.

Think of me as your behind-the-scenes business wingwoman—here to make things lighter, clearer, and a whole lot more doable.

I bet you have questions. Here are some common ones for you to check out!

  • I believe every small business deserves support—without breaking the bank. That’s why I use a simple, tiered sliding scale. You choose the level that feels right for you and your budget.

    • Community Rate → For businesses running on very tight margins or just getting started.

    • Standard Rate → The true cost of my services. This keeps things sustainable for me and fair for you.

    • Supporter Rate → For businesses in a stronger financial position who want to help make the Community Rate possible for others.

    No matter which tier you choose, you’ll always get the same level of care, support, and expertise. This is how we support small businesses in this time of corporate take overs! It’s a movement to empower us all to grow strong, successful communities and lives.

  • I help small businesses with the things that often feel overwhelming or impossible to do alone—like marketing, brand direction, operations support, creative consulting, and more. Think of me as the extra set of hands (and brain!) you wish you had on your team.

  • Nope! Some clients hire me for one-off projects, while others bring me on for ongoing support. We’ll figure out what makes the most sense for your business.

  • I’ve worked with e-commerce brands, design studios, wedding and floral businesses, interior and outdoor design/build companies, event spaces, and more. But at the end of the day, I specialize in helping small businesses with big dreams—whatever your industry.

  • Marketing is definitely a big piece, but it’s not the only one. I also help with operations, financial clarity, creative direction, and building systems that actually work for you.

  • Absolutely. Many clients come to me feeling overwhelmed or unsure where to start. We’ll figure it out together, and I’ll guide you toward what will actually move the needle for your business.

  • Easy! Reach out to me through my contact form, and we’ll set up a quick call to see if we’re a good fit. From there, we’ll talk about your goals and decide what kind of support makes the most sense.

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