Discover Small Businesses
Thoughtfully curated businesses, makers, and brands worth knowing.
We believe that every purchase tells a story.
Heart Be Your Guide is a thoughtfully curated collection of independent businesses, makers, artists, and entrepreneurs creating meaningful work with care, creativity, and craftsmanship.
Every business here was recommended, discovered, or personally admired—not added by an algorithm.
Whether you're looking for your next favorite shop, a thoughtful gift, or simply want to support independent businesses, we hope you discover someone you'll love.
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“We curate people, not listings.”
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Paper goods,
Cards,
Tissue Paper,
Wrapping Paper,
Bags
Caitlin Kerr
Paper goods,
Cards,
Tissue Paper,
Wrapping Paper,
Bags
Caitlin Kerr
Red Cap Cards
Art,
Paper goods,
Painting,
Candles,
Accessories
Caitlin Kerr
Art,
Paper goods,
Painting,
Candles,
Accessories
Caitlin Kerr
Cosmic Peace Studio
Illustration,
Art,
Paper goods,
Stationary,
Calendars,
Planners,
Puzzles
Caitlin Kerr
Illustration,
Art,
Paper goods,
Stationary,
Calendars,
Planners,
Puzzles
Caitlin Kerr
Hebe Studio
General Store,
Kitchen,
Apothecary,
Clothing,
Home Goods,
Accessories,
Paper goods
Caitlin Kerr
General Store,
Kitchen,
Apothecary,
Clothing,
Home Goods,
Accessories,
Paper goods
Caitlin Kerr
Roark
Art,
Art/Paper,
Art Supplies,
Office,
Paper goods,
Gift
Caitlin Kerr
Art,
Art/Paper,
Art Supplies,
Office,
Paper goods,
Gift
Caitlin Kerr
Martha Mae
Store Fronts,
General Store,
Cleaning,
Home,
Garden,
Accessories,
Jewelry,
Paper goods
Caitlin Kerr
Store Fronts,
General Store,
Cleaning,
Home,
Garden,
Accessories,
Jewelry,
Paper goods
Caitlin Kerr
Viand Mercantile
Gift,
Accessories,
Store Fronts,
Paper goods,
Art
Caitlin Kerr
Gift,
Accessories,
Store Fronts,
Paper goods,
Art
Caitlin Kerr
Pixie And The Boy
Store Fronts,
Jewelry,
Gift,
Self-care,
Apothecary,
Paper goods,
Accessories
Caitlin Kerr
Store Fronts,
Jewelry,
Gift,
Self-care,
Apothecary,
Paper goods,
Accessories
Caitlin Kerr
Komoda
Art,
Art/Paper,
Paper goods,
Illustration
Caitlin Kerr
Art,
Art/Paper,
Paper goods,
Illustration
Caitlin Kerr