I’m Your Unicorn.

Small-business friendly.

Before: Overwhelmed
After: EMPOWERED!

I understand how isolating it can feel when you're making tough business decisions.

With over 20 years of experience, I've successfully guided numerous small businesses to thrive and grow, providing practical solutions on all the small business topics.

THINK BIG

To get started on feeling empowered today simply choose a package below that suits your goals, Fill out a form to share your business needs and start receiving tailored advice and support to help your business thrive!

THE RESULTS

~ Confidently navigate the future of your business.

~ Enjoy the support you need to succeed.

~ Feel empowered and informed in your decisions.

~ And stop feeling stress, setbacks, decision fatigue and lack of direction!

Quick Clarity Call

A focused 60-minute session for fast
answers and clear next steps.

Book Now ->

Support Sprint

A 3-session package for deeper work, accountability, and momentum.

Start Your Sprint ->
CONTACT ME ->

Unicorn Partner

Ongoing monthly support for business owners who want a steady strategic partner.

Become a Partner ->

Not what your looking for? Looking for Virtual Assistant or project help? No problem email me and we can come up with your custom plan!

Hi! I am your business unicorn.

Hey, I’m Caitlin. My love affair with small business started when I was 14 and honestly, it never stopped. Now at 42, I’ve pretty much seen it all—the late nights, the tight margins, the creative wins, the “how do we even do this?” moments.

I’ve worked inside and with e-commerce shops, design studios, branding houses, floral and wedding boutiques, design/build companies (and a few more in between). The common thread? Small businesses need support—but getting it shouldn’t feel impossible, overwhelming, or crazy expensive.

That’s where Heart Be Your Guide comes in. I bring my decades of hands-on experience to help you with the stuff that keeps you up at night—marketing, operations, finances, all the unglamorous (but essential) pieces of running a business. And because I know budgets are real, I work on a sliding scale so you can get the help you need without crushing your margins.

Think of me as your behind-the-scenes business wingwoman—here to make things lighter, clearer, and a whole lot more doable.

Hear Them Out!

  • I had some questions about a new business idea and Caitlin helped me work through the paths and helped me pick the best way forward. I needed a person outside of my circle to listen and that's what she did. She is knowledgable, clear and concise and above all friendly! I will definitely be contacting her when I have questions about running my business.

    - Meghan G.

  • I needed help with some people management issues in my small business and I didn't have the budget to hire a business advisor from an agency. With her years of experience and expertise, she was able to help me build a plan to not only solve the problems I was having, but I have worked with her to build a more comprehensive plan for onboarding and ongoing management so everyone is happier in my company! Thank you Caitlin!

    - Sarah S.

  • Marketing has always been put on the back burner. I don't have the ability to hire a full time social media and marketing manager so I reached out to Caitlin. She not only helped me with resources and learning how to plan out strategy, she even helped me for awhile with simple posting on Instagram and Facebook! She really cares and I recommend her 100%.

    - Lindsey G.

I bet you have questions. Here are some common ones for you to check out!

  • I help small businesses with the things that often feel overwhelming or impossible to do alone—like marketing & brand direction, operations and creative consulting, and more. If you have a business question, idea or problem jump on a 60 minute call to work through it! Think of me as the extra support you wish you had on your team.

  • Nope! Some clients hire me for one-off questions/thoughts/ideas, while others bring me on for ongoing support. We’ll figure out what makes the most sense for your business.

  • I’ve worked with e-commerce brands, design studios, wedding and floral businesses, interior and outdoor design/build companies, event spaces, and more. But at the end of the day, I specialize in helping small businesses with big dreams—whatever your industry.

  • Absolutely. Many clients come to me feeling overwhelmed or unsure where to start. We’ll figure it out together, and I’ll guide you toward what will actually move the needle for your business.

  • Easy! Fill out the contact form below. Once we have the information you can then book a 30 or 60 minute call with me! From there, we’ll talk about whatever it is you need help with!

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